With new technologies developing every day, events are becoming more
complicated. I was delighted to address that difficulty, and present
my thoughts around “Twitter for Events: From Training Wheels to
NASCAR” at a Corporate Event Marketing Association briefing held at
Twitter Headquarters in San Francisco last week.
The presentation covered a range of topics, including:
1. How Twitter and other technologies have changed our Events more
radically than we yet realize.
2. How events will play a more crucial role in our businesses going
forward, as a proving ground where we can build the necessary muscles
for real time marketing. (Think Oreos at last week’s Super Bowl.)
3. As the boundaries of time and space around Events blur, it offers
more opportunities for Events to provide fuel for the Content
Marketing “engines” within our organizations, which will result in
increased relevance for Events, and for Event Marketers.
To get a more in depth look at the topics, you can browse my slides
from the presentation on Slideshare.
Technology is changing the event world and we are all scrambling to keep up.
If you produce events, sponsor events, or offer new technologies that can improve the event experience, I want you to join us for an important dialog taking place at SXSW on March 9th.
I will be hosting, along with Loic LeMeur, founder of LeWeb, an interactive core conversation on Event Success Through New Tools & Technologies. We especially want to invite the Community of Event Producers, Event Sponsors and Technologists to participate with us in the discussion.
Events have changed. The challenges involved with marketing them, sponsoring them, or simply figuring out which to attend, have been transformed. New technologies are rewriting the rules and we are all playing catch up.
At our second annual interactive core conversation we seek to explore best practices, case studies and new tools for succeeding with live events. We will once again bring together top event producers, sponsors and technologists in a conversation about how these new tools can increase the success of our events, both for those that put them on, and for those that attend.
Read the full description of the panel on the SXSW website.
Last year’s inaugural discussion included participants like Robert Scoble, IAB, Lanyrd, Reed Exhibitions, The Gates Foundation and many others, sharing perspectives on topics like event programming, networking, live-streaming and better supporting both sponsors and attendees. You can see our full 2012 write up here
Last year’s inaugural discussion included fresh perspectives on topics like event programming, onsite networking, live-streaming and better supporting both sponsors & attendees (see our write up here) from participants like Robert Scoble, IAB, Lanyrd, Reed Exhibitions, SponsorHub, The Gates Foundation and many others.
We hope you can join us in March in person. But either way, let us know of your interest in the comments below or email me at firstname.lastname@example.org and we can add you to our list of business leaders interested in being part of this conversation as it unfolds both online and at leading events like SXSW.
Thanks, and we look forward to the continued dialog!
Social media is unquestionably important in any business strategy. The best practices of social media are still under debate, with the best minds in active discussion. These tips are the best of September and October’s conferences.
“You must ask questions instead of just making statements or it’s going to be you and a bunch of crickets.”
~Steve Green, NetUpNow; Social Media Week
“Having the right people following you is more important than the number of people following you.”
~Andrew Barber, Fake Shore Drive; Social Media Week
“Integrate social into your business don’t integrate your business into Facebook.”
~Pam Moore, CEO Marketing Nuts; iSummit
“Your customers tell better stories than you. They use better words and carry more credibility.”
~Nick Kellet, listly; IMS Conference
“Recognize that no one really knows this space. We’re all learning, we’re all making mistakes.”
~Shiv Singh, Pepsico; IMS Conference
“You start slow and build your way to the top, can’t expect 10,000 followers the first day.”
~Paul Adams, Facebook; Pivot Conference
“Just because thousands of people are at your party, doesn’t mean they had a good time. It’s not just about volume.”
~ as tweeted by Ji Lee; Advertising Week
“If you throw enough nerds at a problem, they’ll solve it.”
~ Chris Hardwick, Nerdist; Advertising Week
“You can no longer buy attention, you have to earn it.”
~ David Jones, Havas; Advertising Week