Event Success through New Tools and Technologies
Our 2nd Annual Core Conversation at SXSW on Events and Technology (#EventTech) was a great success. The strength of the session is the interactive format, so there are no slides to share. Rather, my colleague Loic LeMeur ( @loic) and I guided the discussion, and welcomed tons of questions and great ideas from an enthusiastic ...
Save The Date!
Technology is changing the event world and we are all scrambling to keep up. If you produce events, sponsor events, or offer new technologies that can improve the event experience, I want you to join us for an important dialog taking place at SXSW on March 9th. I will be hosting, along with Loic LeMeur, founder ...
When in the course of human events…
I’m at a point in my life where I am thinking about what is really important. As I try to sort out everything that is coming at me , I realize I need better filters to separate out the signal from the noise. Honing in on the truly meaningful is one of those filters. I’ve ...
If Content is King— Sponsorship should be its Throne!
Recently, the leaders of two different technology events each told me exactly the same thing—they have completely revamped their sponsorship sales approach and have made customization key in all their sponsorship efforts going forward. And not just on the simplistic level of understanding a Sponsor’s need for brand positioning or new leads—they are looking to ...
June Conference Bites Highlights
While we’re now in the midst of the August slowdown in B to B events, we want to take a moment and recap some of our favorite quotes from earlier this summer These fall into three distinct themes which we are see playing out across a number of leading events, especially in the social media ...
