If Content is King— Sponsorship should be its Throne!
Recently, the leaders of two different technology events each told me exactly the same thing—they have completely revamped their sponsorship sales approach and have made customization key in all their sponsorship efforts going forward. And not just on the simplistic level of understanding a Sponsor’s need for brand positioning or new leads—they are looking to ...
June Conference Bites Highlights
While we’re now in the midst of the August slowdown in B to B events, we want to take a moment and recap some of our favorite quotes from earlier this summer These fall into three distinct themes which we are see playing out across a number of leading events, especially in the social media ...
What Sponsors Want.
What matters in a B to B event sponsorship today? I have sold sponsorships in recent years to some of the most savvy and roi-driven marketers around, yet I am still left feeling we are still very early days when it comes to deriving true and measurable value from sponsorship. In keeping with my Three ...
“The ‘Atomic Unit’ of Instagram is an Image” –Kevin Systrom
I wrote the other day about a number of speaker’s at John Battelle’s Signal San Francisco Conference spontaneously sharing what they see as the “atomic unit” of their particular product or service. I then tried to do just that in this post on The ‘Atomic Unit’ of a Conference The distillation process represented may be ...
“It ain’t pretty, but it’s real”
I’ve written recently about the three dimensions of events, covering learning, networking and lasting value. Or broken down to an event’s “atomic units”: shared ideas, personal interactions and concrete actions. Today I want to explore: what does this mean for event producers? Ultimately, if you put on an event, it goes without saying that you ...
