June Conference Bites Highlights
While we’re now in the midst of the August slowdown in B to B events, we want to take a moment and recap some of our favorite quotes from earlier this summer These fall into three distinct themes which we are see playing out across a number of leading events, especially in the social media ...
What Sponsors Want.
What matters in a B to B event sponsorship today? I have sold sponsorships in recent years to some of the most savvy and roi-driven marketers around, yet I am still left feeling we are still very early days when it comes to deriving true and measurable value from sponsorship. In keeping with my Three ...
“It ain’t pretty, but it’s real”
I’ve written recently about the three dimensions of events, covering learning, networking and lasting value. Or broken down to an event’s “atomic units”: shared ideas, personal interactions and concrete actions. Today I want to explore: what does this mean for event producers? Ultimately, if you put on an event, it goes without saying that you ...
The Event Graph as it played out at SXSW
Those of us who work in the event business, know how particularly intense it can get sometimes, with only so many hours until ‘Showtime!”. For me, SXSW and our session there on “Events are Now Platforms: Seven Tools for Success” came sandwiched right in between two major events I was involved in SignalP&G in Cincinnati, ...
Tools for Event Transformation
When we first announced our “SXSW Session on “Events are now Platforms”, it always had as its subhead, “Seven Tools for Success”. While the number is actually arbitrary, my goal is to move the conversation forward around how technology can transform events for the better. Below are just a few examples of tools which may ...
