Event Success through New Tools and Technologies
Our 2nd Annual Core Conversation at SXSW on Events and Technology (#EventTech) was a great success. The strength of the session is the interactive format, so there are no slides to share. Rather, my colleague Loic LeMeur ( @loic) and I guided the discussion, and welcomed tons of questions and great ideas from an enthusiastic ...
Twitter for Events
With new technologies developing every day, events are becoming more complicated. I was delighted to address that difficulty, and present my thoughts around “Twitter for Events: From Training Wheels to NASCAR” at a Corporate Event Marketing Association briefing held at Twitter Headquarters in San Francisco last week. The presentation covered a range of topics, including: ...
Save The Date!
Technology is changing the event world and we are all scrambling to keep up. If you produce events, sponsor events, or offer new technologies that can improve the event experience, I want you to join us for an important dialog taking place at SXSW on March 9th. I will be hosting, along with Loic LeMeur, founder ...
When in the course of human events…
I’m at a point in my life where I am thinking about what is really important. As I try to sort out everything that is coming at me , I realize I need better filters to separate out the signal from the noise. Honing in on the truly meaningful is one of those filters. I’ve ...
If Content is King— Sponsorship should be its Throne!
Recently, the leaders of two different technology events each told me exactly the same thing—they have completely revamped their sponsorship sales approach and have made customization key in all their sponsorship efforts going forward. And not just on the simplistic level of understanding a Sponsor’s need for brand positioning or new leads—they are looking to ...
