Event Success through New Tools and Technologies
Our 2nd Annual Core Conversation at SXSW on Events and Technology (#EventTech) was a great success. The strength of the session is the interactive format, so there are no slides to share. Rather, my colleague Loic LeMeur ( @loic) and I guided the discussion, and welcomed tons of questions and great ideas from an enthusiastic ...
Twitter for Events
With new technologies developing every day, events are becoming more complicated. I was delighted to address that difficulty, and present my thoughts around “Twitter for Events: From Training Wheels to NASCAR” at a Corporate Event Marketing Association briefing held at Twitter Headquarters in San Francisco last week. The presentation covered a range of topics, including: ...
If Content is King— Sponsorship should be its Throne!
Recently, the leaders of two different technology events each told me exactly the same thing—they have completely revamped their sponsorship sales approach and have made customization key in all their sponsorship efforts going forward. And not just on the simplistic level of understanding a Sponsor’s need for brand positioning or new leads—they are looking to ...
Should agencies act more like startups?
A few weeks back we covered the thought-provoking “Should agencies act more like startups?” event that AKQA hosted during InternetWeek. You can see our ConferenceBites re-cap on it here: Agencies vs. Startups Parts 1 & 2 We thought it was a great event, producing a resounding “Yes!” as its answer for the most part. Apparently ...
What Sponsors Want.
What matters in a B to B event sponsorship today? I have sold sponsorships in recent years to some of the most savvy and roi-driven marketers around, yet I am still left feeling we are still very early days when it comes to deriving true and measurable value from sponsorship. In keeping with my Three ...
