What Sponsors Want.
What matters in a B to B event sponsorship today? I have sold sponsorships in recent years to some of the most savvy and roi-driven marketers around, yet I am still left feeling we are still very early days when it comes to deriving true and measurable value from sponsorship. In keeping with my Three ...
“It ain’t pretty, but it’s real”
I’ve written recently about the three dimensions of events, covering learning, networking and lasting value. Or broken down to an event’s “atomic units”: shared ideas, personal interactions and concrete actions. Today I want to explore: what does this mean for event producers? Ultimately, if you put on an event, it goes without saying that you ...
Reflections on my SXSW Session: Events are Now Platforms: Seven Tools for Success
This session achieved my goal of being a true interactive conversation, with lots of voices heard, questions asked and perspectives shared. The audience included producers of events, tool providers, lovers of events and others drawn together by the chance to experience the magic that can only happen live and in-person. Our room was overfilled, and ...
The Event Graph as it played out at SXSW
Those of us who work in the event business, know how particularly intense it can get sometimes, with only so many hours until ‘Showtime!”. For me, SXSW and our session there on “Events are Now Platforms: Seven Tools for Success” came sandwiched right in between two major events I was involved in SignalP&G in Cincinnati, ...
3 Keys to Event Transformation
I believe it is helpful to look at Conferences and other Business to Business events in terms of an “Event Graph” with three main dimensions: 1. The content presented and the learning received 2. The networking and connections that take place 3. The lasting business impact which results New digital and social tools can dramatically ...
