Event Success through New Tools and Technologies
Our 2nd Annual Core Conversation at SXSW on Events and Technology (#EventTech) was a great success. The strength of the session is the interactive format, so there are no slides to share. Rather, my colleague Loic LeMeur ( @loic) and I guided the discussion, and welcomed tons of questions and great ideas from an enthusiastic ...
When in the course of human events…
I’m at a point in my life where I am thinking about what is really important. As I try to sort out everything that is coming at me , I realize I need better filters to separate out the signal from the noise. Honing in on the truly meaningful is one of those filters. I’ve ...
Should agencies act more like startups?
A few weeks back we covered the thought-provoking “Should agencies act more like startups?” event that AKQA hosted during InternetWeek. You can see our ConferenceBites re-cap on it here: Agencies vs. Startups Parts 1 & 2 We thought it was a great event, producing a resounding “Yes!” as its answer for the most part. Apparently ...
What Sponsors Want.
What matters in a B to B event sponsorship today? I have sold sponsorships in recent years to some of the most savvy and roi-driven marketers around, yet I am still left feeling we are still very early days when it comes to deriving true and measurable value from sponsorship. In keeping with my Three ...
Agencies vs StartUps
When I titled my session this spring at SXSW Events are now Platforms, I was aware the terms have different meanings for different people. One of those meanings became clear to me this week as I attended a slew of events during Internet Week New York. The “ ___________ Week” format, like SXSW, bases its ...
