Event Success through New Tools and Technologies
Our 2nd Annual Core Conversation at SXSW on Events and Technology (#EventTech) was a great success. The strength of the session is the interactive format, so there are no slides to share. Rather, my colleague Loic LeMeur ( @loic) and I guided the discussion, and welcomed tons of questions and great ideas from an enthusiastic ...
Save The Date!
Technology is changing the event world and we are all scrambling to keep up. If you produce events, sponsor events, or offer new technologies that can improve the event experience, I want you to join us for an important dialog taking place at SXSW on March 9th. I will be hosting, along with Loic LeMeur, founder ...
If Content is King— Sponsorship should be its Throne!
Recently, the leaders of two different technology events each told me exactly the same thing—they have completely revamped their sponsorship sales approach and have made customization key in all their sponsorship efforts going forward. And not just on the simplistic level of understanding a Sponsor’s need for brand positioning or new leads—they are looking to ...
What Sponsors Want.
What matters in a B to B event sponsorship today? I have sold sponsorships in recent years to some of the most savvy and roi-driven marketers around, yet I am still left feeling we are still very early days when it comes to deriving true and measurable value from sponsorship. In keeping with my Three ...
The “Atomic Unit” of a Conference
“The Atomic Unit of Instagram is an Image” –Kevin Systrom One of the more interesting memes to come out of John Battelle’s recent Signal San Francisco Conference was that a number of speakers started to spontaneously share what they see at the “atomic unit” of their particular product or service. Kevin Systrom got it started ...
