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Whether you are an event producer, a sponsor, or a technology firm, we start by defining what event success looks like for you. This almost always centers on sales, thought leadership and lasting impact. We then work with you to develop a strategy to leverage the best new event tools and technologies (as they become available), in service to that success.


This can include key technologies such as:

  • Twitter and other social media

  • Mobile Apps

  • Online content marketing programs

  • iBeacon, and other location and proximity-based solutions

  • CRM systems

  • Online Video

  • Wearables


We then integrate these as core components in effective event marketing and sponsorship campaigns.


Finally, we work with you to evolve these approaches for ongoing impact, even as technology, and its impact on live events, continues to evolve.Working as part of your team, we seek to cost-effectively extend your ability to achieve your goals, on a flexible and evolving basis, through:

  • Events and Event Sponsorship Programs

  • Multi-party cooperative and cause–related marketing programs

  • Thought Leadership programs

  • Alliance & Partnership programs

  • Hybrid programs, such as those which extend print magazines into events, or event programs online, or that bring online communities to life through in-person events

Building Alliances was our key sponsorship sales team for several years. They worked as part of the team, even though they were an outside resource. They were great working with senior decision makers from global companies. I also found them to be a creative collaborator who contributed to developing our overall value proposition and specific sponsorship benefits. Building Alliances understood the competitive landscape and helped us get the most from our niche.

Eric McNulty, Harvard Business School Publishing

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