BUILDING ALLIANCES BETWEEN. . .
NEW TECHNOLOGIES AND IN-PERSON EVENTS
LEADING BRANDS AND BREAKTHROUGH EXPERIENCES
ONLINE START-UPS AND THE OFFLINE WORLD
How does our approach serve PROPERTIES
(including events, media entities, non-profits, and others)
We help conceptualize how your properties can be more attractive
to funders, and especially Corporate Sponsors, including inventorying
your existing assets.
We specialize in enhancing the Thought Leadership opportunities you have to offer, with the goal of dramatically increasing your attractiveness and value to Sponsors and other Alliance Partners.
Sales and Sales Management
We recognize that the above services are only valuable if they are translated into concrete sales. We work closely either on our own or with your internal resources to maximize revenues from all your alliance and sponsorship efforts.
HOW DO WE SERVE LEADING CORPORATIONS AND START-UPS
Assistance in maximizing the return from your investments in Sponsorship and Alliance Programs.
Development and implementation of effective Thought Leadership and Content Marketing Strategies, including integration of both live event and online components.
Creation of cooperative marketing campaigns that reduce costs and maximize impact.
Strategic Consulting on your event strategies, including how to tap new technology to get maximum leverage from your public speaking and trade show appearances.
Development and Evaluation work around any Proprietary Events you may choose to stage yourselves, including Program Development and Alliance Strategies.
Building Alliances has been instrumental in driving great results in thought-leadership development opportunities for Palladium and for its clients. I have worked with Building Alliances over the past few years during which they created new relationship opportunities with research partners to develop new intellectual property. They demonstrated useful working knowledge of the client organization, was able to establish the right lines of communication to enable us (me and others at Palladium Group) to work effectively with the customer (at client organization) to design and successfully deliver new material (white papers, surveys, customized respondent profiles, best practice examples, etc.) that the client was able to use to advance their marketing campaigns. The opportunity for repeat business is a useful measure of their success in making these relationships productive. On this measure, Building Alliances has done a terrific job.
Randall Russell, Palladium Group/Balanced Scorecard Collaborative