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Building Alliances is a sales and strategy team with decades of event sales, strategy and management experience. We develop and close unique high level engagement, education, marketing and promotional programs for our clients.

Brian Duggan
Founder & Principal

Brian is an Event Strategist who helps Event Producers, Sponsors and Technology Firms partner for success. Early in my career, I started out staging large consumer expositions, and then moved into creating cooperative marketing programs and sponsorship opportunities.


Developing and selling high ticket “intangible” programs that deliver tangible results has become a specialty for me, as has helping clients generate real business development and thought leadership value from something that starts with just an inspired idea.

John Grosfeld
Managing Director

John is a talented sales executive specializing in cutting edge, Internet, mobile, social, advertising, marketing and entertainment markets. He has a nearly 20 years of event and media sales experience including large tradeshows, boutique marketing and technology conferences, start-up events, awards programs and technology and ad industry media.


John utilizes a consultative sales approach to understand a client’s technology, market, objectives and priorities to develop custom media and marketing programs that provide a positive return on their investments.


Richard Marx
Business Development

Richard is a seasoned sales executive with 25+ years experience in publishing focusing on multi-media advertising and event sponsorships sales. Richard style is consultative and has a goal of making sure his clients are the right match for the media partners he represents. Richard has experience in business management, and started and ran a regional publication for 10 years. Richard holds an MBA from the Fuqua School of Business, Duke University.

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